instinct has been appointed to handle the PR for British brand White Stuff. This win sees White Stuff join instinct’s retained fashion clients QVC UK, Replay, Saint James, Diadora, as well as another recent win, Sekonda. The brand which boasts an extensive offering across womenswear, menswear, and kidswear as well as homeware, exists to give customers the freedom to express their individuality through their unique details and beautiful prints.

instinct will introduce media to the new AW21 collection through a series of tactics. For AW21 there are new colour combos and new shapes, new twists on old favourites, and new materials that have a little less impact on the planet.