WHITEHAIR.CO is celebrating its 10th year anniversary with a restructure - the creation of three group account portfolios - beauty/wellness, lifestyle and sustainable fashion. The PR consultancy and agency has also announced the following team updates.

Liz Roscoe has been promoted from Communications and Brand Director to Sustainable Fashion Group Director, leading the sustainable fashion portfolio and the TENCEL communications strategy, whilst overseeing wider brand and influencer partnerships, industry collaborations and events to provide a fully integrated 360 approach.

Zoja Minic has been promoted from PR, Communications and Digital Marketing Director to Agency Operations & Communications Director. Alongside her new role, Zoja leads WHITEHAIR.CO's fast-growing division of clients who have appointed the agency for MoreThanPR services - from brand creation, and digital marketing to websites. Assembling and managing a dream team to meet each client’s unique requirements and needs is Zoja’s forté and she ensures clients’ hands are held throughout the process.

Christina Moore has been appointed Group Beauty Account Director, leading the group beauty and wellness portfolio including Jurlique, Madara and Dr Emma Craythorne, with others to be announced in due course.

Vanessa Munnings joins as Associate Lifestyle PR Consultant, leading the agency’s portfolio of lifestyle accounts, including Vahdam India.