Date Posted: Monday 28th March 2022
The Lucre Group has been appointed to support the UK PR strategy for Whyte and Mackay across four of its brands. Lucre will be supporting The Dalmore's drive to take whisky beyond the connoisseur this year, showcasing Fettercairn’s forward-thinking approach, driving Flor de Caña rum’s visibility and impact amongst conscious consumers, and showcasing the versatility of Jura. Throughout the year Lucre will deliver ongoing impactful media relations complemented with a series of highly tailored activations for each brand.
CONTACTS
The Lucre Group in 'PR Companies'
The Dalmore in 'Brands'
Fettercairn in 'Brands'
Flor de Caña in 'Brands'
Jura in 'Brands'