TRACE Publicity has been appointed to handle the press and publicity for Wild at Heart Foundation, the growing UK charity that aims to fund and support animal welfare projects all over the world. Established in 2015 by Nikki Tibbles, founder of London-based florist Wild at Heart, and Nadine Kayser, Global Head of Communications for a management consultancy, the charity has rehomed over 200 dogs and neutered over 300 in less than a year.

With a mission to open one UK rescue centre, run 10 national media campaigns, support 100 rescue projects, rehome 1000 animals, educate 10,000 children and neuter 100,000 dogs by 2020, the charity's focus is to reduce the world's 600 million stray dog population through rescue projects, neutering programmes and education initiatives.

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Wild at Heart Foundation in 'charities'