Organic skincare brand Wild Beauty by Rhug Estate has announced that they will be accepting payments via MATIC cryptocurrency both online and in their estate shop from early June 2022. Wild Beauty is a high-performance skincare brand inspired by the wild beauty of the Rhug estate.

This new digital move underpins Lord Newborough’s drive to make Wild Beauty a truly global brand. By joining other forward-thinking companies, they are enabling their customers to shop via an alternative payment method that is faster, more secure, and less expensive on a global scale.

An early pioneer of organic farming, Lord Newborough is passionate about sustainability and has ensured that the estate produces all its own energy across various hydro, geothermal, solar and wind turbine projects. More recently he and his team has worked to achieve carbon negative status for Rhug farm. Wild Beauty launched in 2020 and is certified by the Soil Association COSMOS, Leaping Bunny cruelty-free, Vegan ( V) Halal, Butterfly mark (Positive Luxury) and Gluten Free. Free from Sulphates, GM ingredients, artificial fragrances, artificial colours, parabens and harsh chemicals.