KNOWN has announced that it has been appointed to handle the PR for new hair and skincare brand Wild Science Lab. Founded by husband and wife duo Zoe and Ali, the British company is founded on science, wisdom and creative expression. It is committed to producing high-performance, botanical and sustainable products that are built on efficacy, whilst maintaining a continued promise of environmental responsibility.

The debut collections are:

• Head First: scientific, new to the market formulas with CBD for a soothed scalp and stronger hair
• Root Planner: uses hemp seed to calm irritated scalps
• Fruit Boost: skincare for anyone looking for a radiant glow, event skin tone texture and to protect against environmental aggressors

Wild Science Lab is now available from wildsciencelab.com.