Willow Cashmere has appointed Peepo Communications to increase awareness of its range of pure cashmere garments and accessories. The agency will begin by positioning items in the range as ideal Christmas gifts and revamping the company’s social media presence over the coming months. The Willow Cashmere collection is produced in Nepal, using the same family run workshop for the last ten years. Founder Sarah Chelton is passionate about continuing to support the local economy and also sustain the traditional skills that have been passed down through generations. This week, she announced that 10% of every purchase of the new Willow Cashmere Hand Printed Scarf, designed by artist Mariana Heilmann, will go to UNICEF Nepal.

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Willow Cashmere in 'fashion & accessories'