International wine brand Lindeman’s, part of the Treasury Wine Estates portfolio, has appointed Halpern as its retained European consumer PR and communications agency following a competitive pitch. Halpern will manage the consumer PR strategy for Lindeman’s across multiple European markets. Working in partnership with Carbon Trust, Lindeman’s products have been globally certified as carbon neutral, with a series of key measures in place to reduce its carbon footprint year after year. Halpern has begun working with Lindeman’s to develop strategic and disruptive consumer campaigns, influencer partnerships and content creation, focused on showcasing Lindeman’s sustainability credentials and driving brand distinction. The Lindeman’s account is being led by Halpern Division Director Saffron Steele and Senior Account Director, Rebecca Baisden. Halpern will be partnering with global communications agency BCW in The Netherlands to deliver international consumer campaigns and content into Lindeman’s largest market.