Wolf & Badger, the multi-channel retailer which offers a selection of independent designer brands, has announced the official launch of its new beauty and kidswear categories.

The business now houses over 600 labels and the launch of these two categories will increase and enhance the company’s already extensive customer proposition. The beauty edit will comprise a selection of luxurious brands that value the importance of organic and natural qualities, as well as sustainability. This edit of natural beauty brands will include brands such as Skin & Tonic, Handsome London and Art de Parfum, and will offer customers a selection of products that focus on personal wellbeing as well as general grooming, suitable for both men and women.

Aiming to carry around fifty brands in each of the two categories by the end of 2016, Wolf & Badger will continue to assess and gradually expand these ranges based on the feedback from their customers. The collections officially launch today (27 May).

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Wolf & Badger in 'fashion & accessories'