Wolverine World Wide, which operates one of the world’s largest portfolios of footwear and lifestyle brands, has acquired global fitness and lifestyle brand Sweaty Betty for approximately $410 million. Founded in 1988 Sweaty Betty is known as a global brand designed by women for women. It offers high-quality products across fitness and athleisure categories. 

“The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company. It also gives us a leadership position in the growing women’s activewear category,” said Blake W. Krueger, Wolverine’s Chairman and Chief Executive Officer. “Wolverine Worldwide has a long and successful track record of acquiring and building brands, including performance brands like Sweaty Betty, and we are thrilled to welcome them to our Company.”