Woman&home UK has announced that it is launching Woman&Home Beauty Counter, the ultimate members club for beauty-loving women.

In partnership with La Mer, Woman&Home Beauty Counter is a new editorially approved bespoke beauty sampling service. Completely free of charge, members will receive special offers and priority access to all woman&home beauty events. By harnessing woman&home’s position as the leading women’s lifestyle brand, Beauty Counter offers personalised targeted samples curated by the woman&home beauty editorial team. 

The user journey for Beauty Counter starts with members building a personal profile, followed by receiving their free samples, then providing feedback to receive more of the products they enjoy. The members will also be invited to purchase their favourite products on online premium beauty destinations.

Launching with La Mer, Beauty Counter will add personalised value to the engaged woman&home audience. To celebrate the launch, La Mer will be giving members a chance to receive a free sample of their Moisturizing Soft Cream. Many more premium brands will also be available on Beauty Counter from May 2021.

The Woman&Home Beauty Counter is spearheaded by Emily Ferguson, woman&home’s e-commerce director, who says: “Beauty Counter enables us to capitalise further on the success of our beauty awards, by providing another way for us to engage with our users and add value to our advertisers”