Future PLC has announced that it will be launching woman&home USA, covering health, fashion, homes and beauty. The UK team, lef by editor Kelly Bowerbank and content director Holly Boultwood, will work across the U.S site until the team is announced. 

“We’ve been advertising in woman&home for five years in the U.K., and are thrilled to have this opportunity to reach more American women, as well,” said PRAI Beauty Group Managing Director Annie Toker. “Our target customers, women 40+, read and love woman&home and often come in-store to meet our ‘neckxperts’ with coverage from the magazine, which makes them a perfect partner for us.  Working with the Woman & Home team has always felt like a two-way, real partnership, and we’re excited to expand on this in the U.S.”
 
“We had a hunch that woman&home would appeal to American women at least as much as it appeals to women in the U.K.,” said Future Global CRO Mike Peralta. “And the high-purchase-intent readers who have already found the publication in large numbers via SEO bear that out. We will apply to woman&home and other lifestyle publications the formula that has worked so well with tech and gaming publications: Great content that connects readers to great e-commerce, all managed by our proprietary tech stack that gives us a granular understanding of our audience, which greatly benefits our advertisers.” 
 
woman&home will soon launch a regular newsletter to keep its readers informed, similar to the daily newsletter that currently reaches 30,000 woman&home readers in the U.K.