Women's lingerie etailer Lounge Underwear has announced that it will be opening eight stores. The brand will embark on its store expansion in September with a retail unit at London’s Westfield White City shopping centre.

The Westfield store will be followed by six more locations across the UK and one in Germany over the next year. The business is targeting locations in larger UK cities including Manchester and Leeds.

The stores will be equipped with click-and-collect and home delivery capabilities for an omnichannel and service-led experience. A small selection of product will be on display for consumers to examine, and further sizes can be requested from store assistants. Customers can choose to be fitted by the brand's trained experts, or be guided to fit themselves independently in the fitting rooms.

More info here.