Purple has been appointed to represent womenswear brand De La Vali. Ibizan-raised life-long friends Jana Sascha and Laura Castro founded the brand in 2017. De La Vali was initially created when the duo noticed a gap in the market for luxe, statement pieces that could transcend from beach to bar and party, with versatility at the core of each striking wardrobe stand out.

The founders' natural shared vision and aesthetic run throughout the design process, resulting in a joyous partnership. A designer, Jana Sascha sketches and develops each product and concept; and together they collaborate on the process of building the collections. UK Stockists include Harvey Nichols, Browns and Annie’s Ibiza.