Fluorescent PR has been appointed to handle the press, publicity and VIP relations for Hope, a new British womenswear brand created by Nayna McIntosh that will be launching in September. Designed to empower and inspire the 40 plus woman, Hope celebrates women, whatever their size or shape, with the aim of making the shopping experience easy and pleasurable. The new 65-piece collection delivers modern and comfortable styles, with a number of sizing options available. The majority of sizing will focus on: Freesize (8-20) and then Dual Slim (8-14) and Dual Curvy (16-20). Prices start at £55 for a Foundation Top and will go up to £695 for a Mongolian Fur Cape. As well as being an online destination store, Hope will offer women the opportunity to be flexible entrepreneurs by offering social selling; allowing women to host a pop-up Hope boutique from their homes. 

Contact

Hope in 'fashion & accessories'