Wow Beauty has announced the launch of its online holistic beauty and wellbeing shop, The Wow Beauty Shop. The shop is primarily focused on female-led niche, independent and ethical skincare and wellness brands including, Casa Mencarelli, Kiss the Moon, Inner Senses, Love Absolute, Skin Alchemists Apothecary, Saint Iris Adriatica and The Afro Hair and Skin Co.

Wow Beauty's CEO Denise Rabor has said: "The decision to start retailing some of my favourite female-led brands feels like a natural progression after three years of building a reputation as a Holistic Beauty and wellbeing website known for its blend of personal reviews by me as a beauty professional and as a consumer."

Visit The Wow Beauty Shop here.