Wrangler has announced the launch of the first ever foam dyed denim as part of its Icons AW19 Collection. Indigood is Wrangler's response to climate change and a global focus on water and energy conservation with this new, cutting-edge technology for the most sustainable way for dyeing denim. Wrangler is working with denim mills in Asia and North America to bring this technology to a larger scale. Indigood's highlights:

• 100% reduction in wastewater, a new innovative foam-dyeing process that uses no water
• More than 60% less energy than conventional denim dyeing
• More than 60% waste reduction

The Indigood collection is now available from wrangler.co.uk, starting from £80.