Strategic agency SuperHuman has been appointed to handle the PR and brand rejuvination of Yardley London in the lead up to its 250 year anniversary. SuperHuman is a new breed of agency that specialises in helping brands to connect with women. They are tasked with reinvigorating the brand by making it more relevant to a younger, ageless consumer.

The brand rejuvenation will kick off with the launch of a directional new fragrance collection, aimed at a younger audience, in Spring this year.  SuperHuman are developing the new campaign whilst providing on-going strategic, creative and executional support to include PR and social.  Their remit will also include Yardley  London’s luxury bath, body and home brand, Woods of Windsor.