The Farfetch Group has announced that Yasmin Sewell has joined the Farfetch team as Vice President of Style and Creative. In this newly created role Yasmin will lead the global editorial and creative teams, responsible for overseeing all content, and overall styling direction on-­site. She will report into John Veichmanis, Chief Marketing Officer.

Yasmin commented: "This role is an exciting evolution for me, finding and fostering new design talent has been a particularly fulfilling part of my career to date, and I’m excited to extend this to the realm of directors, photographers and creatives of all types. I am thrilled to be joining the team at this time as we define what content and commerce means for the Farfetch customer globally.”

Yasmin was prevously fashion director at Style.com.