Yoga brand chaYkra has announced its launch and appointed Little Black Book PR to handle press and publicity. A new label that creates specialised and ethically sourced garments for yoga, the London based brand uses only 100% sustainable materials from fair trade certified factories. 

The debut collection’s style is ‘Brindian’, fusing British elegance with Indian flair to create a unique style reflecting the identity of the brand's British Indian sister founders. All garments in the chaYkra collection have been made with natural organic cotton for its comfort, breathability and lightweight nature - perfect both on and off the yoga mat! 

chaYkra’s debut collection comprises of unique and affordable shorts, leggings, harem pants, tanks and tees. All items aim to inspire people to reinvigorate away from the stresses of their everyday lives and find valuable escapism on the yoga mat.