The UK’s Department for International Trade in Italy has partnered with YOOX on a digital pop-up gallery of British sustainable fashion brands. The UK Fashion for a Sustainable Future Pop-Up Gallery is a one-time project that will run from 30 September to 31 December on Yooxygen, the YOOX platform dedicated to sustainable products. The brands featured are diverse in size, origin, and age of founders, but all are authentically committed to sustainability and targeting the next generation of consumers.

The eight sustainable British brands, which have been jointly selected by YOOX and Marina Iremonger, Head of the Creative, Consumer and Retail team of the Department for International Trade in Italy, are Alighieri, Bottletop, Finisterre, Jo Gordon, Ninety Percent, The Jacksons, Toms, and Vivienne Westwood.

In a statement, British Ambassador to Italy Jill Morris, said, “This initiative offers young fashion consumers examples of inclusive, sustainable, ethical labels: behind these products there are artisans and workers from a variety of countries who collaborate with British designers, demonstrating the value of UK as a platform for international collaboration.”