YOOX NET-A-PORTER launches virtual styling suite YOOXMIRROR
Date Posted: Wednesday 12th December 2018
Italian online fashion retailer YOOX NET-A-PORTER has announced the launch of its new app feature, YOOXMIRROR, allowing customers to mix and match products and styles instantly sharing their look on their social media. The new feature will showcase 250 products per week and nine unique fashion themes.
Avatar Daisy will be one of the models to choose from, to bring the outfits to life. She will guide users around the YOOXMIRROR interface and, in a fashion first for a brand, takeover the YOOX Instagram account. Virtual Reality technology will fit the selected items on a 3-D model, bringing them to life against immersive backdrops.
YOOXMIRROR is now available on the YOOX’ iOS App.