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BEAUTY | PR | ACCOUNT WINS

YouTuber Nikkie Tutorials appoints PR for beauty brand launch

Date Posted: Monday 13th September 2021

YouTube make-up guru NikkieTutorials launches own beauty brand

Holly Hope Harper has been appointed to handle the PR for YouTuber and make-up artist, Nikkie Tutorials' first beauty brand, Nimya by NikkieTutorials. The first collection consists of four cruelty-free pieces:

Where It All Starts Cream: A moisturiser and primer hybrid that creates a canvas for bright, glowing skin, but also primes skin for make-up, £22. 

Set It & Forget It Setting Spray: A long-wearing setting spray that keeps mak-up in place all day, £19. 

Licence To Glow Serum: UK-made serum is packed with hydrating and anti-inflammatory ingredients - grapefruit and pineapple extract, marula oil, squalene, and can also be used as a glow-giving primer to make-up, £27.

Brr Brr Cooling Eye Stick: An instant depuffing and cooling stick that nurtures and hydrates tired eyes, £16.

Nikkie told GLAMOUR: "I’m so excited to finally be able to share Nimya with the world... I have been working on the brand and these products for nearly three years and I feel so, so good about what I am about to bring to the beauty industry!"

Nimya by NikkieTutorials is now available here. 

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YouTube make-up guru NikkieTutorials launches own beauty brand
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