Date Posted: Friday 4th May 2018
YSL Beauté is proud to announce the appointment of Adam Levine as the new global face and spokesperson for Y.
YSL Beauté, comments: "A supremely talented recording artist and the lead singer of Maroon 5, Adam is the personification of the Y man. He will continue to engage a stylish, music-loving audience via his Instagram fan-base of 10.9 million. Embarking on a new music tour to celebrate the release of his new album, while playing a key role as mentor to up and coming talents as a coach on The Voice, he is also a style icon, unafraid to make bold choices, always authentic."
Adam’s first upcoming campaign, shot by Colin Tilley, will open a new chapter and celebrate a more intense rendition of the fragrance. The Y new campaign will be released worldwide mid-august 2018.