YSL Beauty has announced Lenny Kravitz as the new global face and spokesperson for fragrance range Y. The new Y campaign will be released in the UK in April 2021.

Lenny Kravitz, commented: “I’ve always been a fan of Yves Saint Laurent. Of his work, his aesthetic, his lifestyle, his boldness. He was super eclectic and drew from so many places. I also happened to already wear a lot of Saint Laurent. Always have. This was not something I had to fit into or think about. It’s been part of my lifestyle for so many years. It’s a very organic collaboration.”