Date Posted: Tuesday 25th August 2020
Fashion etailer Zalando has published its brand's pledge to be more inclusive. This comes after allegations of racism pertaining to model booking, photo retouching and discriminatory language were raised by a former employee of Zalando Studios via social media. The brand has conducted an internal investigation on inclusivity and discrimination, of which the results can be viewed here.
As a result, the etailer has pledged to use more brands linked to Black and other minority groups as part of a drive to fight discrimination, increase diversity and racial awareness. Moving forward, Zalando will ensure that the way its presents its fashions to customers, including through models its books, is free from any offensive and discriminatory content and that it continues to champion Black and People of Colour as well as body positivity and an affirmation of LGBTQI+ identities and lifestyles.
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