Zara launches into Zepeto metaverse via collaboration with South Korean label Ader Error. The collection Be Generation AZ coveys the story of the philosophical concept of extending from the past to the present and the future, and the very first and the end are all connected. The collection is inspired by the identities and uniqueness of all generations from A to Z, blurring the boundaries between the virtual and real worlds, and features the lives of young people who pioneer their own Persona.

The South Korean App Zepeto will now feature virtual clothes and make-up from Zara's latest collection, which includes oversize down jackets, patchwork knitwear, long scarves and wool hats, messenger bags, backpacks, sunglasses, caps, two types of jeans and three sneaker models, in addition to shirts, suits and coats. 

Names like Ralph Lauren, Disney and Nike are already collaborating with Zepeto.