Date Posted: Wednesday 22nd February 2023
According to the numbers presented by SafeBettingSites.com, Instagram itself received the most mentions from influencers on the social media platform. According to the data available on Statista.com, Instagram received mentions from 85,500 different influencers in 2022.
Findings among external brands include:
- Zara was the most popular, with mentions from 66,400 influencers.
- Fashion brand Shein was most popular on the social media platform. 57,200 Instagram influencers mentioned the Chinese fast fashion retailer in 2022.
- Swedish clothing company H&M also enjoys strong popularity on social media. According to the data, 46,100 Instagram influencers mentioned H&M in their posts in 2022.
- American sportswear giant Nike was just a little behind with mentions from 40,500 influencers on Instagram.
- Swedish audio streaming Spotify was the next famous brand on Instagram in 2022.
- E-Commerce giant Amazon was just behind Spotify with mentions from 35,000 influencers in 2022.
- Video streaming platform YouTube is another famous tech brand on Instagram. YouTube found mentions from 33,800 influencers in 2022.
- US-based popular retailer Target was the next popular brand, with mentions from 31,600 influencers.
- Popular streaming brand Netflix was the tenth most popular brand among Instagram influencers in 2022. Netflix received mentions from 28,400 influencers.