Zero-waste beauty brand, Ethique has announced its UK launch. Founded by British born biochemist Brianne West, Ehique’s mission is to rid the planet of plastic bottles. 

Ethique handmakes up to 156,000 solid beauty bars every day, before shipping them out around the world. Its handmade product range encompasses concentrated face, hair and body products. The packaging sleeves are 100% compostable and recyclable, meaning zero consumer waste.

Due to Ethique’s dedication to sustainable and ethical business practices, it is projected to save 10 million plastic bottles from being manufactured and, subsequently, landfill, by 2020.

The PHA Group has been appointed to handle the press and publicity for the brand and all UK press enquiries should be directed to the agency.