Avant PR has announced that it has been appointed to handle the press on the launch of zero-waste toothbrush Reswirl and its associated Kickstarter campaign. Avant will work closely with Reswirl to promote its ongoing Kickstarter campaign as the brand looks to raise the necessary funds to launch its innovative recyclable toothbrush. 

Working via a quarterly subscription service, the brand will urge customers to return their old brushes to Reswirl, using pre-paid biodegradable packaging, to be cleaned, pulverized and recycled into new brushes, avoiding plastic waste and reducing the environmental impact of standard disposable toothbrushes.

See Reswirl's Kickstarter campaign here.