RKM Communications has been appointed to manage the press and publicity for the ZeroFat iR1, an anti-ageing and weight loss programme new to the international market in 2017. RKM Communications will be supporting the brand’s activity across creative strategy, social media, launch event, industry events, VIP influencers as well as brand partnerships.

ZeroFat iR1 is a new system that combines the known benefits of light therapy technology with a purposefully designed low-impact cardio system for users to experience total body wellness, skin rejuvenation, skin firming and weight loss.  During the session, the infrared light penetrates the body from head to toe, boosting collagen levels, reducing fine lines and cellulite while increasing clarity and radiance so that skin appears tighter, plumper and more youthful. At the same time, the ZeroFat iR1 encourages a greater efficiency in weight loss by getting individuals into the fat-burning zone instantly; users can burn calories 44% faster allowing individuals to burn up to 800 calories in a single 45 minute session.

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ZeroFat iR1 in 'beauty, fragrance, grooming & health'