Digital Detox Day is a world-first collaborative project with #IAMWHOLE, LUSH and Zoe Sugg (Founder of Zoella). Fronted by Zoe and #IAMWHOLE co-founder Jordan Stephens (Rizzle Kicks), DDD aims to bring awareness to the negative effects that social media can have on our mental health, encouraging social media users to build a healthier relationship with these platforms and their devices. Digital Detox Day will ask participants to step away from social media for one whole day, taking time out for their mental health and themselves.

The day will take place on 5 September and in the week leading up #IAMWHOLE will be releasing a series of discussion panels around five key talking points on Zoe’s IGTV channel: Body Image, Cyberbullying, Anxiety, Human Connection and Setting Digital Boundaries. 

In addition, LUSH has confirmed that 40+ of their worldwide locations will be participating in Digital Detox Day, with 19 of these countries selling a limited edition bath bomb called IRL, which will be available from 31 August. The bath bomb was created in person with Zoe and LUSH inventor Jack Constantine, to encapsulate her happy place of a beachside sunset in the bath.