The Role:

We are looking for a creative, talented and passionate PR & Advocacy Manager to be fully responsible day-to-day for all areas of consumer PR, events (PR and store openings) and earned advocacy (media, digital influencers (mega to micro), models, celebrities and makeup artists) in the EU, with a focus on Germany, Spain, France and Netherlands.

As part of the EU Marketing team, and working closely with the Global PR & Advocacy team, the PR Manager will manage and work hand-in-hand with our PR agency partners in each country to develop, implement, execute, report and analyse strategic PR & Advocacy plans to deliver on the EU business objectives and engage the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

Role Accountabilities:

• Grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted EU audiences through creative brand communication strategy
•   Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
•   Work closely with global and local marketing to devise and deliver record breaking launch activity for each new launch
•   Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives 
• Propose and deliver launch plans for key NPD activity and marketing campaigns
• Deliver plans for securing and utilising celebrity and digital influencer credentials
•   Project manage integrated marketing campaigns where relevant 
•   Guide agency to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
•   Developing an enviable corporate image for Charlotte Tilbury within the beauty industry and beyond
•   Develop and execute campaigns aimed at Europe based micro and mid-tier influencers, as part of the wider global advocacy strategy
•   Own the micro & mid-tier influencer EU calendar: produce a successful plan for each NPD launch and hero products ever green campaigns
•   Deliver long-term brand value by building a diverse network of social content creators and converting them into a scalable brand advocacy community who drive both conversation and conversion for Charlotte Tilbury Beauty
•   Develop EU advocacy strategy and execute plan across numerous advocacy segments - Experiment, optimize and scale advocacy programme
•   Identify, track and optimize relevant KPI’s for advocacy 

Key Selection Criteria:

• Minimum of five years beauty PR experience within Europe 
•   Experienced in building and maintaining strong relationships, particularly with influencers
•   Fluent speaking German, French, Spanish and Dutch (one of these at least – ideally a combination!)
•   A combination of agency and in-house background is desirable (if coming from an agency, we would be looking at an Account Director or above)
•   Background in working with a known personality 
•   Experienced in devising and implementing strategic plans with creative flair
•   Excellent leadership, team management and communication skills
•   Large scale budget and P&L management experience 
•   Have the ability to work under pressure and meet deadlines in a timely manner
•   Have a flexible and professional attitude
•   Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
•   Social media native – deep understanding in particular of Instagram and influencer marketing  
•   Can derive insight from data and comfortable manipulating and analysing data 
•   Adept at managing multiple stakeholders

About The Brand

Charlotte Tilbury understands the power of makeup like no-one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare, make-up and fragrance collection.

She knows more than anyone that when you look good, you feel good and project confidence. You carry yourself differently and, in turn, the world reacts to you in a different way. At the age of thirteen, Charlotte personally discovered the transformative power of makeup. Since then, she has been helping others – starting with her school friends, to the most discerning women around the world today – look their most beautiful.

Charlotte believes that beauty is not an exclusive club and makeup is every woman’s secret weapon! Charlotte has created an uncompromising collection for all modern women who are as likely to do their makeup on the run with a mobile phone in hand as they are to sit down at a vanity table. She has decoded her expertise into essential makeup tricks, tips and tools that are EASY TO CHOOSE, EASY TO USE and IRRESISTIBLE, Charlotte is determined to revolutionise beauty.

At Charlotte Tilbury, we love what we do and strive to be the best. Dare to dream, make it happen, break all the rules - join us in our revolutionary journey and challenge the status quo of the beauty industry.

Please send your CV and cover letter to sophie.garrard@charlottetilbury.com

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