The Role:

We are looking for a creative, talented and passionate Senior PR Manager to be fully responsible day-to-day for all areas of global PR, including setting the strategy for the brand to engage advocates (media (consumer and corporate), digital influencers, models, celebrities and celebrity makeup artists).

The role will involve working closely with the local PR teams within each region to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

Role Accountabilities:

•   Develop strategies and executional PR plans that can be executed globally, with local nuances, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences 
•   Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
•   Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region)
•   Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives. 
• Propose launch plans for key NPD activity and marketing campaigns
• Deliver plans for securing and utilising celebrity and digital influencer credentials
•   Project manage integrated marketing campaigns where relevant 
•   Guide local teams to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
•   Develop plans to create an enviable corporate image for Charlotte Tilbury within the beauty industry and beyond
•   Develop the global strategy for working with mega digital influencers and celebrities 
•   Drive CSR planning 
•   Manage and motivate team members and agencies to deliver plans

Key Selection Criteria:

• Minimum of six years PR experience 
•   Global experience required, as well as experience executing locally 
•   A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
•   Background in working with a known personality 
•   Experienced in devising and implementing strategic plans with creative flair
•   Excellent leadership, team management and communication skills
•   Have the ability to work under pressure and meet deadlines in a timely manner
•   Have a flexible and professional attitude
•   Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
•   Have experience in the digital landscape – the PR team manage all digital mega influencers
•   Adept at managing multiple stakeholders

About The Brand

Charlotte Tilbury understands the power of makeup like no-one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare, make-up and fragrance collection.

She knows more than anyone that when you look good, you feel good and project confidence. You carry yourself differently and, in turn, the world reacts to you in a different way. At the age of thirteen, Charlotte personally discovered the transformative power of makeup. Since then, she has been helping others – starting with her school friends, to the most discerning women around the world today – look their most beautiful.

Charlotte believes that beauty is not an exclusive club and makeup is every woman’s secret weapon! Charlotte has created an uncompromising collection for all modern women who are as likely to do their makeup on the run with a mobile phone in hand as they are to sit down at a vanity table. She has decoded her expertise into essential makeup tricks, tips and tools that are EASY TO CHOOSE, EASY TO USE and IRRESISTIBLE, Charlotte is determined to revolutionise beauty.

At Charlotte Tilbury, we love what we do and strive to be the best. Dare to dream, make it happen, break all the rules - join us in our revolutionary journey and challenge the status quo of the beauty industry.

Please send your CV and cover letter to sophie.garrard@charlottetilbury.com

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