The conscious cycle will highlight a brand collection each day using a multi-channel approach to promote their independents and give consumers a glimpse into their brand story and sustainable/ethical message. This will include a homepage take over, LDC magazine coverage, IG lives with in-depth designer interviews, ask the designers sessions and other interactive activities. Image attached.



Partiaping brands are, /ID/, Fallow, Scrubs, Biance Elgar, A Metal Story, Chen Chen, Emma Harris, Little Black Pants Club, Agogic, Tiana Jewel, Dedais, The Letter, Adiam Elias, Yoroshiku 4649, Fleet London and Pas Man.