Lone Design Club has announced the launch of its first fully digital pop-up, The Conscious Cycle. The pop-up will highlight a brand collection each day using a multi-channel approach to promote independents and give consumers a glimpse into their brand story and sustainable/ethical message. 

Partiaping brands are, /ID/, Fallow, Scrubs, Biance Elgar, A Metal Story, Chen Chen, Emma Harris, Little Black Pants Club, Agogic, Tiana Jewel, Dedais, The Letter, Adiam Elias, Yoroshiku 4649, Fleet London and Pas Man.

The Conscious Cycle will take place until 28 January.