Following recent viral celebrations honouring the inclusion of women of colour gracing the covers of mainstream publications, two sisters prepare to amplify the digital momentum with the launch of an empowering new hair and beauty event, Shades of Beauty Live. 

Representing the excellence of ‘black girl magic’ will be Sharmadean Reid MBE, The Slumflower (Chidera Eggerue), award-winning author and founder of the #SAGGYBOOBSMATTER movement, Capital XTRA’s Yinka Bokinni and dynamic duo Yomi Adegoke and Elizabeth Uviebinene (authors of the highly acclaimed book, ‘Slay in Your Lane’) and many other amazing women excited to represent and celebrate black women’s individual expression.

The two day show will feature popular brands Palmer’s, Schwarzkopf Curls, Revlon Realistic, Twisted Sista, Cantu, HiGlow, Soap & Glory as well as independently-owned UK brands including Primal Beauty, Afrocks, KOL Cosmetics and many more.

The show will feature live panel discussions including topics around beauty perceptions in the digital age and colourism where visitors will hear from inspiring personalities across the hair, beauty and lifestyle sectors including Capital XTRA’s Yinka Bokinni, Burns Survivor and beauty enthusiast Naomi Oni and dynamic duo Yomi Adegoke and Elizabeth Uviebinene authors of the highly acclaimed book, ‘Slay in Your Lane’. 

www.shadesofbeautylive.com