PuRe PR has announced that it has been appointed to handle the PR for Alicia Keys' beauty brand Keys Soulcare. Born of Alicia’s personal skincare journey and her passion for bringing light into the world, the brand vision is more than skin deep. With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free products, Keys Soulcare aims to bring new meaning to beauty by honouring ritual in our daily life and practising intention in every action. 

Keys Soulcare will launch on 29 September. You can register here for more information regarding the launch.