BEAUTY | LIFESTYLE | CAMPAIGNS / COLLABORATIONS
Alicia Keys to launch beauty brand with e.l.f. Beauty in the UK
Date Posted: Thursday 6th August 2020
e.l.f. Beauty has announced the launch of a new lifestyle beauty brand with Alicia Keys, the Grammy-Award winning artist, producer, actress and New York Times best-selling author. The brand name is yet to be released, but is inspired by Alicia's own skincare journey, and will enable her to further explore conversations about inner beauty, wellness and connection.
The dermatologist-developed, cruelty-free products are expected to launch in 2021.
PuRe has appointed to handle the UK PR for the launch.
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PuRe in 'Agencies'
e.l.f. Beauty in 'Brands'
Alicia Keys x e.l.f Beauty in 'Brands'
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