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site logo BEAUTY | CELEBRITIES / INFLUENCERS | CAMPAIGNS / COLLABORATIONS

Ardell launches Wispies lashes with Danny Defreitas

Date posted on DIARY directory: Wednesday 3rd October 2018

Ardell unveils collaboration with Danny Defreitas

Beauty brand, Ardell has unveiled its partnership with male beauty influencer and professional make-up artist, Danny Defreitas to launch the ArdellxDanny Wispie lashes. The first ever false lash collaboration with a male to hit the high street, the new falsie joins the best-selling Wispies family.

ArdellxDanny Wispie is super soft, with fine tapered fibres that graduate into longer lashes in the centre for an eye-opening effect, whilst still looking natural. As with every Ardell lash, the new strips come with invisibands to blend seamlessly into the own lash line. 

Danny comments, “I am delighted and honoured to be the first UK male beauty influencer to bring a lash collaboration to the high street. This is for everyone who has short lashes like me and finds them sometimes difficult to apply. 

“The lashes add a little more fullness to boost your lashes, and your confidence, to set you up for the day and are a beautiful addition to your Ardell Wispies collection.” 

 This limited edition lash is now available exclusively at Superdrug and superdrug.com for £5.49. 


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