Barbour has named British actor Sam Claflin as the face of its new premium luxury sub-brand, Barbour Gold Standard. Sam will be the face of the AW20 campaign and for future campaigns in 2021.

Sam Claflin said “I am thrilled to be working with Barbour. It’s a brand I have admired for a long time and the Barbour Gold Standard collection is outstanding. I was fortunate enough to have the protection and warmth of these jackets during our shoot in Scotland.”

Barbour Gold Standard is a collection of luxury premium outerwear inspired by the Barbour archives which date back to 1910. The collection features 10 jackets in waxed cotton and quilt fabrics that have been intelligently designed in ergonomic and engineered cuts.

The collection is now available on barbour.com, Flannels, Selfridges and via selected retailers worldwide.