Barbour has announced the launch of its new luxury premium sub-brand for men, Gold Standard. Gold Standard showcases the brand's heritage over 125 years through a collection of premium outerwear inspired by the Barbour archives. In signature waxed cotton and quilt fabrics, the ten jackets are designed in ergonomic and engineered cuts. 

Paul Wilkinson, Global Marketing and Commercial Director at Barbour said: "Barbour Gold Standard takes inspiration from some of the best-known wax and quilt styles from our archive and elevates them to a ‘gold standard’ through the use of wax, tweed and oiled leather fabrics, updated trims, linings, and buttons; the focus is on achieving the very highest level of luxury detailing. Barbour Gold Standard jackets combine style and a rugged sophistication with Barbour’s renowned functionality."

Barbour's Gold Standard brand will launch in stores on 20 July 2020.