Caroline Hirons has launched Back Beauty campaign to encourage the public to support the beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them, either online or by telephone sales. The campaign launched on 16 November with the aim to help the industry stay afloat following a second hit to their income. The first lockdown saw the entire beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.

Now the UK is in another lockdown during what is traditionally the industry's busiest period of the year. November and December are usually fully booked, with the British Beauty Council estimating about a third of a business' annual turnover is taken in the last three months of the year. 

Caroline stated: “We want the Beauty industry to survive this second hit to their income. They need our help to stay afloat while they once again cannot work and to be able to reopen when this second lockdown is over. Let’s protect the Beauty Industry we all know and love. Let’s continue to Back Beauty.”

Back Beauty shows us the very real and practical ways in which we can keep the industry going so they can reopen their doors post-lockdown. This follows the successful Beauty Backed campaign which launched on 3 August, also spearheaded by Caroline Hirons, globally qualified aesthetician and bestselling author, Lesley Blair, Chair of BABTAC & CIBTAC and Millie Kendall MBE, retail maven and co-founder of the British Beauty Council.