Condé Nast International to launch GQ Middle East
Date Posted: Monday 9th April 2018
Chairman and Chief Executive of Condé Nast International Jonathan Newhouse, has today announced the launch of GQ Middle East in September 2018. The launch of GQ Middle East, the twenty-first edition of the title, will include a bi-lingual website, social media platforms, a monthly magazine and a series of events including the iconic GQ Men of the Year Awards. It will be published under license agreement with ITP Media Group.
GQ Middle East will be an essential guide to style, culture and lifestyle for the modern men of the GCC. With heritage dating back to 1931, GQ rebranded itself in 1958 and soon became one of the world’s first magazines for men. Today, the brand boasts an international monthly readership of over 28 million across its multiple platforms.
The Middle Eastern edition of GQ will focus on males between 28-45 years old, who are ambitious, fashionable and well educated. The brand will carry interviews with some of the most sought-after, acclaimed – and often inaccessible – figures from the worlds of fashion, sport and entertainment. There will be insightful reports on key regional issues and columns sourced from locally respected influential men. Digitally, the content will predominantly be locally produced with a heavy focus on video, as consumption of the medium is the highest in the region.