Diesel has announced that it is now a member of the Better Cotton Initiative (BCI), following the launch of its new sustainable strategy in January. The Better Cotton Initiative is a global not-for-profit organisation and the largest cotton sustainability program in the world, which exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Diesel has committed to sourcing at least 50% of its cotton as “more responsible cotton” by 2025, including cotton sourced as Better Cotton, recycled and organic cotton.

Diesel’s For Responsible Living strategy, launched in January of this year, is a commitment to taking action for the benefit of current and future generations and ensuring Diesel’s continuing success in a changing world.