Diesel has announced its first major initiative aligned with Diesel's For Responsible Living strategy, Diesel Upcycling For. The new series of collections address the need for more environmentally respectful practices in the fashion industry. Diesel's For Responsible Living strategy focuses on a commitment to a more sustainable future, including regular use of upcycling in production and adapting to a changing world and is based on four key pillars: Be The Alternative, Stand For The Planet, Celebrate Individuality and Promote Integrity. 

Diesel will appoint different designers for every new Diesel Upcycling For collection. The first collection in the series will feature 55DSL. In a past forward reinterpretation, inspiration was drawn from the brand's heritage denim to create a colourful, sporty aesthetic. 

The collection is now available at diesel.com.