Pinterest has announced that it has launched a new shopping feature, shopping spotlights, which will bring expert recommendations of influential fashion and home tastemakers as well as publishers directly to consumers. It will also bring editors' picks and consumers will be able to easily shop curated ideas based on current Pinterest trends. 

Last month Pinterest introduced its new and updated features to make shopping on the platform more inspiring. Allowing consumers to shop in-stock products inspired by personalised Pins and a new Shop tab, which acts in the same way as a personal shopping list. 

Guest editors for shopping spotlights include former Teen Vogue editor-in-chief, journalist and author Elaine Welteroth, fashion blogger Blair Eadie and interior designer Sarah Sherman Samuel who will all be sharing their favorite trends and products. They will be joined by fashion and lifestyle publishing partners Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar. 

The shopping spotlights will appear on the search tab with articles featuring product Pins that link directly to in-stock retailer product pages.