Date Posted: Thursday 14th May 2020
E-commerce site Shopify has announced that it has partnered with Pinterest on a new channel to boost companies' visibility online. Shopify merchants will be able to upload product catalogues to Pinterest’s platform and transform the products into shoppable pins.
Shopify beauty merchants include Kylie Jenner's Kylie Cosmetics, ColourPop, Jeffree Star Cosmetics and Morphe. The channel is currently used in the US and Canada and is expected to be available in Australia, France, Germany, Italy, Spain and the UK in the coming weeks.