Sephora has announced that it is joining the 15 Percent Pledge campaign, to better represent Black businesses and communities. Fashion accessories designer Aurora James recently launched the campaign, calling on major retailers to pledge a commitment to buy 15 percent of their products from black-owned businesses. 

Sephora made the announcement via its Instagram with a step by step plan on how it will make the necessary changes, including using its internal incubation programme Accelerate - dedicated to cultivating female founders to now focus on women of colour.