Italian beer brand, Peroni Nastro Azzurro, has announced the names of the emerging designers who will enter The House of Peroni as it opens for the first time on 16 July. The House of Peroni will empower budding style talent to succeed in the fashion industry. The platform will offer exclusive opportunities to help the emerging talent realise their potential, including; invaluable mentorship with established industry figures, a fully equipped state-of-the-art studio space, PR and media exposure, all culminating to a highly coveted presentation of their collections during London Fashion Week in February 2019.

Each member of The House of Peroni Creative Council will offer up valuable expertise in their fields hosting regular talks, events and workshops, a number of which will be accessible to the public, highlighting the combined fashion knowledge of the Council. Sharing their experience and knowledge, the Creative Council members will act as mentors to the emerging designers, giving them the opportunity to learn from their experiences and build their careers from the very beginning.

The eight International designers each bring a unique style to the platform:
 
Hannah Wallace:
From Manchester, Hannah Wallace is a menswear designer and former winner of the Manchester School of Art Graduate Fashion Week Gold Award in 2015. Her brand is inspired by protective garments worn by rioters and astronauts. Hannah places a focus on practicality, by using breathable and capacious materials throughout her work.
 
Joel Boyd:
London-based musician, stylist and menswear designer, Joel Boyd, designs under the name JOBO,. Joel‘s politically charged collections focus on youth culture with his SS17 collection entitled ‘Aint No Mandem In Peckham‘. 
 
Kyle Lo Monaco:
Embracing the relationship and juxtaposition between heritage, civilisation and traditions, womenswear designer and stylist Kyle Lo Monaco‘s collection features a bold yet romanticised aesthetic. Kyle focuses on the craftsmanship of dressmaking, using both hand and machine methods. 
 
Rose Dandford-Phillips:
A recent Royal College of Art graduate, and one of the 5-designer team behind MOAM Collective 2018, Rose Danford-Phillips uses extensive textiles and knitwear in her nature inspired collection, which has recently led to a collaboration with Erykah Badu. 
 
Pelin Isildak:
Turkish-born designer Pelin Isildak learned her craft with Hakaan at Paris Fashion Week, and designed Bora Aksu leggings for the London SS13 show. The London-based creative aims to question authority and hierarchy through the usage of uniforms and historical dress codes to create distinctive personas.
 
Daniel Crabtree:
Central Saint Martins MA graduate Daniel, specialises in overturning the aesthetic and fabric constructs of menswear. The designer, who reuses materials and practices freehand pattern cutting, is inspired and informed by fine artists from the eighties. 
 
Mathew Duffy:
Royal College of Art graduate Duffy, polorises and contradicts traditional ideas of heteronormative culture, placing the conventional and the abstract as the basis for his collection. 
 
Stacey Wall:
Stacey Wall is an Irish, London based designer. She graduated from Central Saint Martins in 2017, specialising in knitwear. Stacey uses her roots to inspire her work, in particular Irish craft, textiles and folk traditions. 

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